Marketing Rep.

Discussion in 'Marketing' started by Ryan Nyberg, Feb 14, 2005.

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  1. Ryan Nyberg

    Ryan Nyberg Senior Member

    0
    Jan 15, 2002
    Professional Status:
    Gvmt Agency, FNMA, HUD, VA etc.
    State:
    Washington
    Ok my marketing skills suck. So a friend of mine's wife is outa work has been for sometime. He and she have said the she would be willing to go out an market my business for me. We really haven't fully discussed pay. Although 10% of new business has been tossed around. I have been thinking about it but think there are some pitfalls. For one I don't wan't to continue to pay her 10% forever. I am thinking about limiting the time to say no more than 1-3 years. I don't think I should have to pay her as an employee since basically I will be letting her go out and market as she sees fit. I am thinking of paying some mileage but wonder about that as well as to how I could write that off on my taxes.

    So has anyone consider hiring someone to market their business? Although I would have to tell her about the business and some of the do's and don'ts to what I can and can not do. Anyone ever hire a marketer and did they bring in additional work?
     
  2. Doug in NC

    Doug in NC Senior Member

    2
    Jan 17, 2002
    Professional Status:
    Certified Residential Appraiser
    State:
    North Carolina
    I wish you luck. I gave a lot of consideration to it at one point. I had the same questions you do: How much do I pay? How can I compete with other companies offering sales/marketing positions? Should I do salary (if I want to venture into a whole new set of "employee" problems), pay some expenses, commission with minimal base to start, how long before I should expect some return from this person before I consider terminating the arrangement?

    I talked a person into working for me part-time once. She didn't need the work, but I thought she had the skills and abilities to help me out, even part-time, since she was already doing something similar (working as a temp recruiter in a sales/marketing capacity). Unfortunately, it didn't work out. As I said, she didn't need the work, she just wanted some extra income. As a result of not needing the position, she wouldn't (or couldn't because of her other job responsibilities) devote the necessary time to it.

    You need to talk to someone who has a large operation in a big city. The offices bringing in a couple hundred assignments a month are the ones you need to talk to, because some of those companies do employ a sales/marketer. Appraising is like any other business, someone in the business needs to be performing sales/marketing consistently to keep the work coming in.
     
  3. Ron Little

    Ron Little Sophomore Member

    0
    Aug 19, 2003
    Professional Status:
    Licensed Appraiser
    State:
    California
    have you thought about Le Tip? look into it. or email me.
     
  4. vargasteve

    vargasteve Junior Member

    0
    Jan 21, 2002
    Professional Status:
    Certified Residential Appraiser
    State:
    California
    I've invited a manager of one of our mortgage broker offices to a realtor meeting they have once a week (100 or so realtors & various vendors are there). $3 or $5 bucks for a light breakfast & coffee. I think I'll be building a relationship with him in the process, and will introduce him to friends / contacts. He's never gone to a meeting like this before. I'm looking for other networking meetings to take my other local clients to...
     
  5. Kate

    Kate Senior Member

    0
    Aug 24, 2003
    Professional Status:
    Certified Residential Appraiser
    State:
    New Hampshire
    Never mix business with friends!!

    Even when it looks like a great idea. Think about it for as long as you need to then repeat these words....NEVER NEVER NEVER mix business with friends!!!
     
  6. Ryan Nyberg

    Ryan Nyberg Senior Member

    0
    Jan 15, 2002
    Professional Status:
    Gvmt Agency, FNMA, HUD, VA etc.
    State:
    Washington
    Thanks for the replies.

    Ron,

    Just joined a start up referal group. Seeing how this will do for me. The last two meetings showed me how bad I am at marketing. They ask you to give between a 1-2 minute "commercial" on your business. Really has shown me how bad I am at marketing. So hopefully if nothing else comes out of this I will be more confident in front of people with marketing my business.
     
  7. Ron Little

    Ron Little Sophomore Member

    0
    Aug 19, 2003
    Professional Status:
    Licensed Appraiser
    State:
    California
    Ryan,

    been there (in terms of "selling myself" and hating it)....actually I still am there. ha ha. It gets easier as time progresses. Just keep telling them the best way to tip you is the give your card to any loan officers they may know.

    I got some VERY good clients from my groups ( I have been in 2 different ones in the past 5 years). my best client (1 - 4 deals a week) resulted from Le Tip.

    Hang in there.
     
  8. Kimberly Baldwin

    Kimberly Baldwin New Member

    0
    Apr 13, 2005
    I think your best marketing tool is YOURSELF! Hiring a Rep can help you get your foot in the door and can bring in clients and orders, however, when the LO's or whoever your market is actually meets you and finds out you're personable, that seems to be the ticket. They want to be able to put a face to a name and personalizing is the best way. Also, make sure someone is in your office to always answer the phone OR always return phone calls promptly!
     
  9. Michael Miller

    Michael Miller New Member

    0
    Dec 10, 2004
    Great advice Kimberly! I personally try to avoid appraisers that never answer their phone, and never return my calls.. Thats almost as bad as a receptionist that doesnt know anything, and only takes my message (which is never returned).
     
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