Real Estate Appraisal Forum

appraisersforum.com logo
The Premiere Online Community for Real Estate Appraisers!
 Fastest Way to Find a Real Estate Appraiser Enter Zip Code:
 
 
Go Back   Appraisers Forum > Real Estate Appraisal Forums > Marketing
Register Help Our Rules Calendar Archives Mark Forums Read


Closed Thread
 
Thread Tools
  #1  
Old 01-15-2005, 03:23 AM
bryanknowlton's Avatar
bryanknowlton bryanknowlton is offline
 
Join Date: Jan 2005
Location: San Diego, CA
State: California
Professional Status: Certified Residential Appraiser
Posts: 239
Default

Regarding promoting your appraisal website.

I really suggest people get out there and target their area for very specific keyword matches using google and overture. It is well worth the money. Especially if the click rate is low. In my market, where the rate is high, it doesn't seem to be worth the expense. I will try it a little longer, but will most likely revert to search engine optimization.

But for everyone outside the really hot areas. I totally suggest getting the keywords like: Uzangia Home Appraisals, Uzangia Home Appraisers, etc... It will be well worth the money invested.

Good luck!

Bryan
__________________
Owner of the Appraisers Club - private club for real estate appraisers
Sponsored Links

  #2  
Old 01-16-2005, 12:42 AM
phil cadorette phil cadorette is offline
 
Join Date: Nov 2003

Posts: 20
Default

Bryan,

That's some good advice. You know if you get a little creative in your marketing you can do really well. My guess is your in your 20s or 30s. So many people are not even using the web. Times have been good over the past few years so you could get away without doing any marketing. As rates rise the market is gonna slow down and only the top appraisers will survive. Judging by some other posts I've seen you will be one of the survivors for sure.

[quote]Outside of the box marketing.
  #3  
Old 01-17-2005, 12:32 PM
bobby jones bobby jones is offline
 
Join Date: Oct 2003
Location: Minnesota
State: Minnesota
Professional Status: Certified Residential Appraiser
Posts: 355
Default

Bryan,

Could you explain your post to those of use who are not as computer savvy as we should be. Why use the Uzangia name and also the first paragraph.

Thank you.
  #4  
Old 01-17-2005, 04:06 PM
bryanknowlton's Avatar
bryanknowlton bryanknowlton is offline
 
Join Date: Jan 2005
Location: San Diego, CA
State: California
Professional Status: Certified Residential Appraiser
Posts: 239
Default

Start with google since it is the most popular. Just to be careful, you might want to set your daily budget to $3.00 a day or something in the beginning to avoid getting a huge bill. They bill monthly.

The key to keyword buying is to get very targeted traffic. There are tools to help you find what keywords would most likely work the best. But for appraising I would suggest:

CITY NAME appraisal
CITY NAME appraising
CITY NAME appraiser
CITY NAME fast appraisal
CITY NAME home appraising
CITY NAME home appriaser

where CITY NAME is the name of your primary city, you can duplicate this for all the cities within the area you serve.

and

COUNTY NAME appraisal
COUNTY NAME appraising
COUNTY NAME appraiser
COUNTY NAME fast appraisal
COUNTY NAME home appraising
COUNTY NAME home appriaser

That is a good place to get started. As I said, I am not sure if it really pays off in California or any of the other very competitive areas, as you might pay up to $2.00 a click, and if it is primary your competition checking out your links, then your budget will be eaten up quickly and most likely your potential customers will never see your ad.

But for other areas where there is less competition, it might only cost you $.10 per click. Which is nothing and well worth it. People will start calling you from all over the US because they found you on the internet.

Good luck!

Bryan
__________________
Owner of the Appraisers Club - private club for real estate appraisers
  #5  
Old 01-17-2005, 04:07 PM
bryanknowlton's Avatar
bryanknowlton bryanknowlton is offline
 
Join Date: Jan 2005
Location: San Diego, CA
State: California
Professional Status: Certified Residential Appraiser
Posts: 239
Default

google: https://adwords.google.com/select/main?cmd=...ET-ADS&hl=en_US

yahoo/msn/aol uses Overture: http://www.overture.com
__________________
Owner of the Appraisers Club - private club for real estate appraisers
  #6  
Old 01-17-2005, 04:10 PM
Tim Hicks (Texas)'s Avatar
Tim Hicks (Texas) Tim Hicks (Texas) is offline
 
Join Date: Jan 2002
Location: Crowley
State: Texas
Professional Status: Certified Residential Appraiser
Posts: 11,934
Default

Nice avatar, Bryan. Where in the world did you get that idea for an avatar? :twisted:
__________________
Please don't log on here and ask for our blessings unless you are prepared to accept the truth.
  #7  
Old 01-17-2005, 05:09 PM
Pamela Crowley (Florida)'s Avatar
Pamela Crowley (Florida) Pamela Crowley (Florida) is offline
 
Join Date: Jan 2002
Location: Wherever We Are Parked
State: Florida
Professional Status: Retired Appraiser
Posts: 25,254
Default

Hicks, stirring the pot again!
__________________
All that is necessary for the triumph of evil is that good men/women do nothing.
Fight Back!
  #8  
Old 01-17-2005, 09:10 PM
bryanknowlton's Avatar
bryanknowlton bryanknowlton is offline
 
Join Date: Jan 2005
Location: San Diego, CA
State: California
Professional Status: Certified Residential Appraiser
Posts: 239
Default

Lol! Yeah, I love it. Future real estate investor in training! Hope it doesn't violate uspap when I do the appraisals! JK!!!!
__________________
Owner of the Appraisers Club - private club for real estate appraisers
  #9  
Old 01-18-2005, 07:42 AM
Pamela Crowley (Florida)'s Avatar
Pamela Crowley (Florida) Pamela Crowley (Florida) is offline
 
Join Date: Jan 2002
Location: Wherever We Are Parked
State: Florida
Professional Status: Retired Appraiser
Posts: 25,254
Default

Quote:
Originally posted by bryanknowlton@Jan 17 2005, 09:10 PM
Lol! Yeah, I love it. Future real estate investor in training! Hope it doesn't violate uspap when I do the appraisals! JK!!!!
From USPAP - ETHICS RULE:

Quote:
To promote and preserve the public trust inherent in professional appraisal
practice, an appraiser must observe the highest standards of professional
ethics. This ETHICS RULE is divided into four sections: Conduct,
Management, Confidentiality, and Record Keeping. The first three sections
apply to all appraisal practice, and all four sections apply to appraisal practice
performed under Standards 1 through 10.

An appraiser must not misrepresent his or her role when providing valuation
services that are outside of appraisal practice.1
Quote:
Conduct:

An appraiser must perform assignments ethically and competently, in
accordance with USPAP and any supplemental standards agreed to by the
appraiser in accepting the assignment. An appraisermust not engage in
criminal conduct. An appraiser must perform assignments with impartiality,
objectivity, and independence, and without accommodation of personal
interests.

In appraisal practice, an appraiser must not perform as an advocate for any
party or issue.


Comment: An appraiser may be an advocate only in support of his or her
assignment results. Advocacy in any other form in appraisal practice is a violation
of the ETHICS RULE.

An appraiser must not accept an assignment that includes the reporting of
predetermined opinions and conclusions.
An appraiser must not communicate assignment results in a misleading or
fraudulent manner. An appraiser must not use or communicate a misleading or
fraudulent report or knowingly permit an employee or other person to communicate a misleading or fraudulent report. 2
An appraiser must not use or rely on unsupported conclusions relating to
characteristics such as race, color, religion, national origin, gender, marital status,
familial status, age, receipt of public assistance income, handicap, or an
unsupported conclusion that homogeneity of such characteristics is necessary to
maximize value.
Comment: An individual appraiser employed by a group or organization that
conducts itself in a manner that does not conform to these Standards should take
steps that are appropriate under the circumstances to ensure compliance with the
standards.
Standards Rule 2:

Quote:
Each written or oral real property appraisal must:

(xii) include a signed certification in accordance with Standards Rule 2-3.

Standards Rule 2-3

(This Standards Rule contains binding requirements from which departure is not permitted.)

Each written real property appraisal report must contain a signed certification
that is similar in content to the following form:

I certify that, to the best of my knowledge and belief:

* the statements of fact contained in this report are true and correct.
* the reported analyses, opinions, and conclusions are limited only by the
reported assumptions and limiting conditions and are my personal, impartial,
and unbiased professional analyses, opinions, and conclusions.
* I have no (or the specified) present or prospective interest in the property
that is the subject of this report and no (or the specified) personal interest with
respect to the parties involved.
* I have no bias with respect to the property that is the subject of this report
or to the parties involved with this assignment.

* my engagement in this assignment was not contingent upon developing or
reporting predetermined results.
* my compensation for completing this assignment is not contingent upon
the development or reporting of a predetermined value or direction in value
that favors the cause of the client, the amount of the value opinion, the
attainment of a stipulated result, or the occurrence of a subsequent event
directly related to the intended use of this appraisal.
* my analyses, opinions, and conclusions were developed, and this report
has been prepared, in conformity with the Uniform Standards of Professional
Appraisal Practice.

* I have (or have not) made a personal inspection of the property that is the
subject of this report. (If more than one person signs this certification, the
certification must clearly specify which individuals did and which individuals
did not make a personal inspection of the appraised property.)20
* no one provided significant real property appraisal assistance to the
person signing this certification. (If there are exceptions, the name of each
individual providing significant real property appraisal assistance must be
stated.)

Comment: A signed certification is an integral part of the appraisal report. An
appraiser who signs any part of the appraisal report, including a letter of transmittal, must also sign this certification.
I bolded the parts I believe are most pertinent to your post.
__________________
All that is necessary for the triumph of evil is that good men/women do nothing.
Fight Back!
  #10  
Old 01-18-2005, 10:55 AM
bryanknowlton's Avatar
bryanknowlton bryanknowlton is offline
 
Join Date: Jan 2005
Location: San Diego, CA
State: California
Professional Status: Certified Residential Appraiser
Posts: 239
Default

i was onnnlllllyyyyyy kiiiiidddddiiiinnnnngggggg! :P
__________________
Owner of the Appraisers Club - private club for real estate appraisers
Sponsored Links

Closed Thread


Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump




Copyright © 2000-, AppraisersForum.com, All Rights Reserved
     Terms of Use  Privacy Policy
AppraisersForum.com is proudly hosted by the folks at AppraiserSites.com

Fastest Way to Find a Real Estate Appraiser Enter Zip Code:
Partner Sites:
AppraiserUSA.com - National Appraiser Directory AllDomainsUSA.com - Domain Name Registration
DeadbeatListings.com - Deadbeat ListingsAppraiserSites.com - Web Hosting for the Professional Real Estate Appraiser
Find FHA Appraisers - FHA Appraiser Search Commercial Appraisers - Commercial Appraiser Search
Relocation Appraisal - Find Relocation Appraisers Domain Reseller - Business Opportunity
Home Security Buzz - Home Security Info Radon Testing - Radon Gas Info
My Medicare Forum - Medicare Info Stop Smoking Help - Help Quitting Smoking
CordlessPhoneStore.com - Great Cordless Phones AndroidTabletCity.com - Android Tablet Computers

Follow AppraisersForum.com:          Find us on Facebook            Follow us on Twitter


All times are GMT -5. The time now is 08:36 PM.

SiteMap: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64, 65, 66, 67, 68, 69, 70, 71, 72, 73, 74, 75, 76, 77, 78, 79, 80, 81, 82, 83, 84, 85, 86, 87, 88, 89, 90, 91, 92, 93