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  #1  
Old 01-28-2005, 05:29 PM
Elliott's Avatar
Elliott Elliott is offline
 
Join Date: Apr 2002
Location: Pumpland
State: Oregon
Professional Status: Certified General Appraiser
Posts: 10,768
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Just had a solicitation from someone trying to sell me a $350 Ad
in a local magazine that realtors give out. I've had calls
to put my name on golf benches, had dot.com companies
call, been given free pens with my name on it, etc.

Just wondering what level of advertising you'all do and
if any of it is effective. I have a 1" yellow page ad and have a free
listing with AppraiserUSA, but that's pretty much it.

What do you do?

elliott
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  #2  
Old 01-28-2005, 05:46 PM
Tawfik Ahdab's Avatar
Tawfik Ahdab Tawfik Ahdab is offline
 
Join Date: Feb 2003
Location: Central Oregon Coast
State: Oregon
Professional Status: Certified Residential Appraiser
Posts: 1,807
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Here's a recent article in Working RE online magazine.

It emphasizes marketing as opposed to advertising.

I hope this helps.

http://www.workingre.com/workingre/apprais...r-business1.htm
  #3  
Old 01-28-2005, 06:50 PM
phil cadorette phil cadorette is offline
 
Join Date: Nov 2003

Posts: 20
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Put an marketing program in place. Include Direct mail with at least a three letter sequence to the same list. If your yellow page ad lists your company name without the benefits to the client you're just like everyone else.

Most of all you have to test and track. You have to know your numbers and return on investment.

Be persistent and ease your clients pain

B)
  #4  
Old 01-28-2005, 07:26 PM
Terrel L. Shields's Avatar
Terrel L. Shields Terrel L. Shields is offline
 
Join Date: May 2002
Location: Springtown, AmeRica
State: Arkansas
Professional Status: Certified General Appraiser
Posts: 37,514
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Been so busy I've been handing out my competitors pens. Put call forwarding on my fax machine, but the appraiser caught on and blocked my calls.
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  #5  
Old 01-28-2005, 07:32 PM
Charlotte Dixon's Avatar
Charlotte Dixon Charlotte Dixon is offline
 
Join Date: Jan 2002
Location: Delaware
State: Delaware
Professional Status: Certified Residential Appraiser
Posts: 2,493
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We have a free yellow page one-liner, and we're in AppraiserUSA. Our web site is from Wayne and I have pens imprinted with our company name.

I think the best form of advertising is by word of mouth. We are fortunate to have many referrals and long time clients, so we've never needed to pay for advertising. 3-4 years ago I got talked into a $75 ad in a legal publication, listing every attorney in the area. That was the dumbest thing I ever did. Not only did we not get one call from that, but we don't actively seek work from attorneys.
  #6  
Old 01-28-2005, 07:54 PM
Ann O'Rourke's Avatar
Ann O'Rourke Ann O'Rourke is offline
 
Join Date: Jan 2002
Location: Alameda CA
State: California
Professional Status: Certified General Appraiser
Posts: 212
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For many years I have advertised in 3 yellow page books. 2 in my city and one metropolitan. Once I figured out to have a display at with "estate and trust" and "In Alameda" I get work every week from the ads. The cost is about $250 per month and well worth the money. I also have been advertising in the local Bar association magazine for about a year. I have received a few calls but no jobs.

I love estate work. No pressure, seldom a time requirement, and they pay in advance!

How do I know my yellow page ads work? I always ask the caller where they got my name.
  #7  
Old 01-29-2005, 09:00 AM
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Jeff Horton Jeff Horton is offline
 
Join Date: Jan 2002
Location: Heart of Dixie
State: Alabama
Professional Status: Certified Residential Appraiser
Posts: 2,962
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Yellow pages and Waynes site. My web site of course.

Most effective for me is my Yellow pages followed by my web site. I get brokers from the web site and individuals from the yellow pages. Generally speakding that is. I do get a few out of state individuals from the web site.

I have a whole bunch of, I think, cute ads I am going to run in the local Real Estate book(s) for my Home Inspection business. Of course I make mention that I am an Appraiser. I have found in the past that advertising the Appraising didn't do much good for me. But I have also found that what works for me doesn't work in another market.

Here is my latest add. And BTW I have new photo of me to use. Just have not got it back from the photographer yet.

and yes I know there is a typo in there
Attached Images
File Type: jpg post-25-1107010831.jpg (88.2 KB, 100 views)
File Type: jpg Wanted_ad_small.jpg (88.2 KB, 100 views)
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  #8  
Old 01-29-2005, 09:54 AM
Charlotte Dixon's Avatar
Charlotte Dixon Charlotte Dixon is offline
 
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Location: Delaware
State: Delaware
Professional Status: Certified Residential Appraiser
Posts: 2,493
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Quote:
Originally posted by Jeff Horton@Jan 29 2005, 10:00 AM
Here is my latest add. And BTW I have new photo of me to use. Just have not got it back from the photographer yet.

That's great, Jeff! I like that!
  #9  
Old 01-30-2005, 01:57 AM
Roger Kinnard Roger Kinnard is offline
 
Join Date: Jan 2005
Location: Pensacola, FL
State: Florida
Professional Status: Certified Residential Appraiser
Posts: 94
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First of all, I love terrell's sig line.

We only advertise occasionally in publications put out by significant clients and only because it'll make them happy. It's all about personal contact and communication for us. Always carry cards and rolodex cards with "appraiser" printed on top. Take a few minutes to stop and visit clients, bring some doughnuts, meet and greet at the realtor functions, just let them associate a smiling face and a person with the name and it will pay off.
  #10  
Old 01-30-2005, 05:28 PM
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CANative CANative is offline
 
Join Date: Jun 2003
Location: Hopland, CA
State: California
Professional Status: Certified Residential Appraiser
Posts: 42,671
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Jeff, it may have just been the way the file wrote, but there are two typo's in your ad. You left the "n" out of know(n) and see(n)
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