Roger --
There's no ulterior motive -- we based the 250 count on numerous surveys and seminar focus groups which indicated that the average appraiser does 20 reports a month typically, or 240 reports a year. (That's been pretty consistent for several years.) We wanted to keep the price as aggressive as possible, and $95 is incredibly low -- far lower than anything else -- and it will cover the typical appraiser's one-year usage.
Note that our 500 map and 750 map quantities are also very aggressive in price -- $145 and $195. That's way below CD's and even other online sites.
Realize that this is an incredibly lower price than you'd find if you signed up for maps from Floodsource.com, which is the data provider for our maps too (their maps, our interface). Floodsource charges $285 a year for 250 maps. Same exact maps. And realize that we still have to pay Floodsource out of the $95 we collect from you! I'd say it's clear proof of how hard we work to keep prices low for appraisers, even when we have to eat quite a bit and risk the upfront investment.
Also compare it to Floodmaps.com and Floodinsights.com. Floodmaps.com is $199 a year, and it limits you to a single state. It also only has maps in selected counties per state. It's even worse at Floodinsights.com, where it's $250 for 250 maps a year, and it only offers maps in ~1500 out of the 3100 counties nationwide. And those aren't even real scanned FEMA floodmaps -- they're Q3 lines laid over street maps.
Compare the price to CD's too, where most are over $120 per county, and are often extra for slow quarterly updates.
Simply put, you will not find a better, more comprehensive, or less expensive source of flood maps -- especially designed for appraisers -- either online or on CD. The $95 is a breakthrough, and the 250 maps is the right size for the average appraiser. For those who need more, the 500 ad 750 map quantities are even less per map and are still cheaper than the competing systems.
You have to ask this too -- when was the last time the other vendors released anything which drove down the price of software in the appraisal market this aggressively?
Dave Biggers
CEO
a la mode, inc.