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Appraisal Statistics: " How To Measure Anything: Finding The Value Of “intangibles” In Business"

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Bert Craytor

Thread Starter
Senior Member
Jun 27, 2017
Professional Status
Certified General Appraiser
Read Douglas Hubbard's "How To Measure Anything: Finding the Value of “Intangibles” in Business" - which you can get on Amazon for Kindle. EVERY appraiser should read it, EVERY WORD. It should be a part of any Advanced Appraisal course.

"The concepts from Douglas Hubbard's books "How to Measure Anything" and "The Failure of Risk Management" are staples in the risk management and systems engineering classes I teach. They are hands-down some of the best books I've ever read on the concepts of measurement and risk for making better decisions. The chapters on why many well-known methods are really "analysis placebos" alone have helped me and countless students of mine change our way of thinking for the better. Every manager/decision-maker should read these books!!" [Richard Sugarman, Department Head, Air Force Institute of Technology. From LinkedIn]

There are many gems in this book. And I have to wonder how come this isn't in the Appraisal Institute book store or mentioned anywhere in appraisal literature. It deals with a very common problem mentioned on all appraiser forums: How do you estimate the value of such and such. Usually the problems have to do with intangibles - hard to measure things. And if you read this book, you will relate many things in it 1-1 to appraisal.

I like Hubbard's definition of measurement, which again is missing from USPAP and everywhere else, yet has always made sense to me from the first year I started appraising:

"Definition of Measurement: A quantitatively expressed reduction of uncertainty based on one or more observations." Hubbard, Douglas W.. How to Measure Anything: Finding the Value of Intangibles in Business (p. 23). Wiley. Kindle Edition.

And from that, my definition of:

Acceptable Measurement: The most accurate measurement that meets or exceeds the aggregate requirements of an assignment.
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