Download the brochure

[Jeff Horton]

Some of us had discussed a brochure we could print and give to the borrower when we inspect the house. I have a draft of my idea for the brochure done and I uploaded it to my site. The link below will allow you download it.

I saved it in Word 95 (version 6.0 I think) format. Most word processors should be able to import that if you don't use Word. There may be some grammar errors in it. It's not my final copy. But download it and see what you think. Your free to alter it for you use if you find it useful.

Input and ideas are welcome!

OH yea. I left what will be the back page blank so you can add your company info if you so desire.

http://www.hortonappraisal.com/document.doc

Jeff <*><

 

[Nancy in Friday Harbor]

Jeff,

It looks great!! Only suggestions I could offer would be

-to change the word "determine" as regards market value to "estimate" -- in the upper right hand columm of the back/inside page.

-and maybe make some comment that an appraisal is only an estimate, not a guarantee of value

-and that in most cases an appraisal is only valid for a year (or less) depending on fluctuations in the market.

Great job!!!

Nancy

 

[Warren Sumner]

Looks Great!!! Nice Job!!

 

[Jo Ann Meyer Stratton]

Have down loaded the brochure but haven't had a chance to read. Nancy: Appraisers do not estimate value any more! Appraisers offer opinions of value--AVMs estimate values.

 

[Nancy in Friday Harbor]

JoAnn,



:roll:

Nancy

 

[Ray Ohler]

An appraiser does NOT estimate anymore. Have to watch out for the USPAP police. An appraiser "DEVELOPS" an opinion of value. Sort of like we're in the photo finishing business.

 

[Jeff Horton]

Good points guys (and ladies) I was thinking when I wrote that I needed to watch how I worded that.

Good point Nancy. I had also thought about something saying that you can not take you copy of the Appraisal to another lender. Problem is if I said everything I wanted to say it would have to be 6 point font to fit on a single page brochure!

I will wait see if there are any more suggestions and make any changes I see fit. Thanks again for the input.

Jeff <*><

 

[Neil (Texas)]

"Develops" an opinion of value. Good term, Ray.

 

[Neil (Texas)]

"Develops" an opinion of value. Good term, Ray.

 

[Ray Ohler]

but I noticed a couple of items on the brochure that seemed confusing (probably even more so to the general public).

Under - "Who will see My Appraisal?"
"We cannot furnish anyone else a copy...with? the permission of the Client."

Under - "Can I get..."
We cannot disclose the results or furnish...anyone but the client. How about adding "without written permission from the Client"?

"You are entitled to a copy of the appraisal"
(If the borrower PAID (any way, shape or form - application fee, etc) for it and it is part of the federal banking regulations that they are entitled to a copy IF it is requested in writing within 30 days) However, I'm not so sure about "non-federally related" transactions. They may be subject to the lender's policy. May be a grey area.

Under - The Appraisal Process

"The most commonly....residential housing is the Sales Approach..." (used to be the DIRECT SALES COMPARISON Approach) maybe should be the Sales COMPARISON Approach.

"Using these adjusted sales... (or the AVERAGE buyer) maybe should be (or the MOST PROBABLE buyer).

"Most times it is not..." How about "More times than not..."

"Home Inspections are much more in depth..." How about "Home Inspections are much more invasive in scope..."

Just my two cents.