About 75% of my business comes from my website or various internet marketing I have in place. It's great because the majority of my work isn't for lender/mortgage companies; however, many homeowners are just calling around trying to find the lowest fee. My fees are already some of the lowest in my area, but there are 2 or 3 other companies i know of that can be found that will undercut me when they can. Usually you can tell within the first minute if they are going to be a shopper or not, but I'm unsure what to do or say that would ensure them that saving $25 on their appraisal isn't worth getting a junk appraisal. Do any of you have techniques for steering these "shoppers" your direction?