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I take it back

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Doug in NC

Elite Member
Jan 17, 2002
Professional Status
Certified Residential Appraiser
North Carolina
In the past I said yellow page advertising was not very effective. In fact, I was getting ready to drop my ad for next year but I have had several calls from the ad in the past few weeks (Spring selling season I guess). I have gotten at least 2 orders from the ad in the past 2 weeks, so it has more than paid for itself.

You will want to have an ad that stands out from the rest, so don't go with the cheapest ad. I chose one that has a block around it and gives you about 10 lines of print. Most ad shoppers will overlook the other ads and go straight for the larger ad (especially when they see in your ad that you appraise for the reason they are looking for: ie. For sale by owner, divorce, etc.).

The problem I had the first year I advertised was that I didn't go with the most established yellow page book (there are about 3 major ones in my area). I might have gotten one or two orders off that ad, so I wasn't very impressed with it. Go with the number one book in your area for results.
Jan 16, 2002

You let the cat out of the bag ! I've been telling my competition not to advertize in yellows pages for years and they believed me.
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