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Marketing Advantage?

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Murray Bloom

Thread Starter
Junior Member
Aug 21, 2005
Professional Status
Certified Residential Appraiser
I've got a marketing gig on Wednesday and was updating the promotional materials. I decided to see what the competition was doing and came across the following gem from a nearby shop, now defunct. Excerpted from the 'President's Message':

". . . Be assured that my staff will always communicate with you throughout the appraisal process, and we will always do our best to hit value."

Subtle, huh? :laugh:
Last edited:


Senior Member
Gold Supporting Member
Jan 15, 2002
Professional Status
Certified Residential Appraiser
An appraiser in town used to have the slogan "We Work With You, Not Against You."

Much more subtle... but also defunct.
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