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Ad Rates

Ad Specifications

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Ad Rates - Special - Double Exposure Sale!

Rates below are based on the number of exposures of your banner. Banners are shown at the top of the AppraisersForum.com main forum index as well as on all forum pages. Currently we are running a Double Exposure Sale where we give twice our normal amount of banner exposures. For example for $60 we normally give 5,000 exposures, currently it is 10,000. These rates are subject to change without notice:

Banner exposuresCostCost Per 1,000
10,000$60$6.00
20,000$110$5.50
30,000$150$5.00
60,000$270$4.50

Note: The banner purchases above can be displayed over any time period you desire with a minimum exposure rate of 10,000 per month (333 avg exposures per day). Larger purchases than above can be made, and the larger the purchase, the cheaper the rate per 1,000 banners. Use the comments section on the order form below to request a quote for larger purchases.

The success of your advertising campaign depends on the effectiveness of your banner. We can control how many times your banner is shown, however we can not control how many times someone will click on it. It is up to you to design an effective banner to draw interest. Banners loose effectiveness over time, it is recommended that you alternate or replace banners that have had a lot of exposure (unless the click thru's are still high for that banner)

Ad Specifications

The maximum banner size we allow for banner advertising is 728 x 90. You may use a smaller size also. Many people use the 468 x 60 size also. Banners must be in .gif format and can be animated, but are limited to 3 "loops". Maximum size of banners in bytes is 25K. If you have a banner that is over 25K you can reduce the # of bites using the Gif Optimizer at Gifworks.com. A smaller (less bytes) banner will load faster, making it more likely that someone will notice your banner.

Banners are shown on the main index of forums, each individual forum, the message pages, and all other pages that have to do with reading and posting messages on our bulletin board. Banners are shown at random on these pages and there is no provision to specify that your banner can appear on some pages but not others.

The vast majority of visitors to AppraisersForum.com are appraisers, thus your banner will be seen by those who might be interested in appraisal related products.

You will be given a link to a password protected page where you can view your banner exposures and click thru's and keep up with the progress of your advertising campaign!


Order

We reserve the right to reject any advertisement. Prior to accepting advertising we must have a copy of your banner and the URL to which the banner will link. Complete the order form below and you will receive a response within 24 hours. No ad is started until payment is received. Payment may be made by credit card or check. You will receive an invoice with payment instructions. We will not invoice you until we receive your banner for approval. Please send your banner when you send this order form.

Order Form for Advertising
Your name:
Company Name:
(List your name again if you don't have a company name)
Address:
City, State, and Zip:
Your email address:
Your Phone #:
URL you want your banner to link to: (do not include the http://)
and attach your banner to the email and click send. We must have your banner before we can set up an account.
Specify the # of banner exposures you wish to purchase:
Specify the time period over which you want your banners displayed (minimum exposure rate is 10,000 per month):
Comments: Include any questions, explanations, or special requests here:

Agreement - You hereby order banner advertising as per your selection above. You agree that you are purchasing a certain number of banner exposures on the forums at AppraisersForum.com which include the main forum index page and the message pages, and that your banner will be randomly displayed on these pages. Your ad campaign will be spaced to occupy approximately the number of months in the exposure rate you selected above. However the number of exposures you have purchased is the controlling factor so your actual time period for your campaign may be slightly shorter or longer than the time specified.

You will be given a link to a page where you may view the progress of your advertising campaign and you may monitor the exposures and click thru's for your banner. In addition, you agree that once an advertising campaign has started, should you decide to discontinue your ad before the number of purchased exposures has been reached, there will be no refunds for unused exposures. We reserve the right to refuse to sell advertising to anyone, for any reason, at our discretion.

I have read, understand, and agree with the terms listed above for purchasing banner advertising at AppraisersForum.com. (Please print this page)



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