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A Personal Touch--oh, My Gosh, It Worked!

Discussion in 'Marketing' started by Alisa Ottaviano, Sep 11, 2004.

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  1. My mentor's policy is pretty much that if you want to work you have to
    find it yourself.....

    Things have slowed down and I took the time to hand write a thank you
    to the last six clients who ordered from us....these were clients that I personally
    brought into the company.

    Surprise, surprise, I received 3 orders from one and 1 each from two others.

    Now this isn't much but it was still a nice surprise and it is 5 more orders than
    I had...


  2. bobby jones

    bobby jones Junior Member

    Oct 28, 2003
    Professional Status:
    Certified Residential Appraiser

    What did the thank you note say?
  3. Bobby,
    It was a simple:

    Dear (Loan Agent),

    Thank you for the recent opportunity to provide appraisal
    services for your clients, the Smiths on Any Street in
    San Jose.

    We appreciate your business.

    Alisa Ottaviano
    Bay Area Appraisals

    Oh, I threw in a business card too.

  4. Pat Butler

    Pat Butler Senior Member

    Jan 17, 2002
    Professional Status:
    Certified Residential Appraiser
    I did the exact same thing last month. TY to the prior 6 clients and I got 3 orders too! I don't want to over do it, but will sure being sending out TY notes to any new clients.
  5. Pat,

    I agree! I will be sending TY's to all new clients and the older clients
    (once mine get older, grin) I will send TY's at certain intervals that
    will say something like:

    Dear LO,

    We appreciate the recent orders you have sent us for appraisal work
    and if I have't said so lately -- Thank you so much!!!

    I hope you will think of us again soon for your appraisal needs.


    etc, etc..

    ALSO: If I get orders due to a referral I plan on sending a TY note too
    to the company who referred them.

  6. Ron Little

    Ron Little Sophomore Member

    Aug 19, 2003
    Professional Status:
    Licensed Appraiser
    It does work. If I feel that I could get some good future orders I enclose a "Starbucks" gift card too. Works VERY well.
  7. Greg Hyland

    Greg Hyland Sophomore Member

    Mar 30, 2003
    Professional Status:
    Licensed Appraiser
    Thats awesome. In this age of technology and "impersonal" email and voicemail, it seems like a little personal touch helps things.
  8. Funny, I've been thinking about the Starbucks card idea too. Great minds, huh?
    I think it would be especially good here in CA as Starbucks is on every corner
    and even some of the grocery stores have them.


  9. Jon Liberatore

    Jon Liberatore Junior Member

    Nov 15, 2004
    Professional Status:
    Certified Residential Appraiser
    This is one of the best marketing techniques you could use! You can build up a really good group of clients that will send you biz and repeat biz. It can rapidly increase your orders.
  10. How much do you put on the Starbucks card in $$

    I was thinking $5 but is that enough? I do not drink coffee at all
    so have no clue what it is at Starbucks.

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