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The Goldberg Brothers

Discussion in 'The Watercooler' started by AJL118, Aug 30, 2009.

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  1. AJL118

    AJL118 Member

    Jul 29, 2005
    Professional Status:
    General Public
    The four Goldberg brothers, Lowell, Norman, Hiram, and Max, invented and developed the first automobile air-conditioner. On July 17, 1946, the temperature in Detroit was 97 degrees. The four brothers walked into old man Henry Ford's office and sweet-talked his secretary into telling him that four gentlemen were there with the most exciting innovation in the auto industry since the electric starter.
    Henry was curious and invited them into his office. They refused and instead asked that he come out to the parking lot to their car. They persuaded him to get into the car, which was about 130 degrees, turned on the air conditioner, and cooled the car off immediately. The old man got very excited and invited them back to the office, where he offered them $3 million for the patent. The brothers refused, saying they would settle for $2 million, but they wanted the recognition by having a label, 'The Goldberg Air-Conditioner,' on the dashboard of each car in which it was installed.

    Now old man Ford was more than just a little anti-Semitic, and there was no way he was going to put the Goldberg's name on two million Fords. They haggled back and forth for about two hours and finally agreed on $4 million and that just their first names would be shown. And so to this day, all Ford air conditioners show -- Lo, Norm, Hi, and Max -- on the controls.
  2. Riick

    Riick Elite Member

    Aug 14, 2007
    Professional Status:
    Certified Residential Appraiser
    Two beggars are sitting side by side on a street in Mexico City ...
    ... One has a cross in front of him, the other one the Star of David.
    Many people go by and look at both beggars, but only put money
    into the hat of the beggar sitting behind the cross.
    A Priest comes by, stops and watches throngs of people giving money to the beggar
    behind the cross, but none give to the beggar behind the Star of David.
    Finally the Priest goes over to the beggar behind the Star of David and says:
    "My poor fellow, don't you understand? This is a Catholic country.
    People aren't going to give you money if you sit there with a Star of David in front of you,
    especially when you're sitting beside a beggar who has a cross.
    In fact, they would probably give to him just out of spite."
    The beggar behind the Star of David listens to the priest and,
    turning to the beggar with the cross says,
    "Ruben... look who's trying to teach the Levine Brothers about marketing!"
  3. panappr

    panappr Senior Member

    Dec 5, 2007
    Professional Status:
    Certified Residential Appraiser
    Both very good... But Lo, Norm, Hi and MAX are still on the dash of my car, where are the Levine brothers today.
  4. murray stroupe

    murray stroupe Senior Member

    Apr 27, 2005
    Professional Status:
    General Public
    Re; Levine

    Larry Levine did a fishing show, for some time. Caught/fished for smaller fish, rather than the big bass shows you see so much of. One time he said ''play amazing grace, the smaller fish jump in the boat'' LOL
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