Ray,
I have a couple of elderly friends that are in the longhorn business. They ranch down in Commanche County, here in Texas. They have a thousand acres that has been in their family for over 100 years. The State of Texas recognizes those type of folks for their contributions, don't know what all they get, tax breaks, etc, but they did get a real nice plaque from the state by their front gate and one over the fireplace. Called a Texas Centennial Ranch for being in the same family under continous operation for over 100 years.
I asked James why he was raising longhorns. He said, "we have raised just about every breed there is, and made up a few of our own, but I'm too old to nurse maid cattle any more, so I raise longhorns because they can take care of themselves".
I guess that's why I raise them too, partly, because I'm just a weekend rancher. We only have 100 acres to play around on, and I need cattle that will survive without a bunch of "nurse maiding". I also really like a lot of their attributes. My young heifers will calve at 18-19 months, with their first calves. I have mama cows, still producing on a regular basis, that are old enough to vote.

They are gentle animals, and they are smarter than my wife's horses!
We kinda had to teach ourselves the cattle business over the last 20 years or so, and these animals have been very forgiving. I keep a bull out with them year round, collect the calves at weaning, and sell them to several different markets. Beef, ropers, team penners, cutters, commercial heifer bulls, crossbreeders, and folks that just like to raise some pets that have been a part of history.
Well, enjoy your weekend, and if you ever get in the neighborhood, give me a holler. I'll show you some nice longhorns!
Rick