Fernando
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- Nov 7, 2016
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Real estate battle over secretive off-market listings heats up
When prospective home buyers come up empty-handed, seeing a “sold” sign on an ideal home that never showed up during their search rubs salt into the wound. What’s frustrating to so many is these nonpublic sales, often known as off-market listings, shortcut the transparency that’s meant to inform...
www.yahoo.com
Real estate battle over secretive off-market listings heats up
When prospective home buyers come up empty-handed, seeing a “sold” sign on an ideal home that never showed up during their search rubs salt into the wound. What’s frustrating to so many is these nonpublic sales, often known as off-market listings, shortcut the transparency that’s meant to inform...
www.yahoo.com
Real estate battle over secretive off-market listings heats up
Under an off-market listing (also known more pejoratively as a pocket listing), an agent markets the property before putting it on the MLS - using back channels to expedite the deal between private parties. This tactic is allowed under the CCP as long as the homes are marketed privately among agents within a brokerage or individually to specific potential buyers.
Now, a brokerage giant, Compass, wants to repeal this rule altogether - in effect, opening a bigger window for off-market listings - because it allegedly forces the release of too much information that hurts sellers.
The fight is expected to further escalate because the changes in commission rules will probably cut into agent and broker earnings. To offset that drop, larger brokerages have an interest in keeping their listings in-house and minimizing agent competition, which effectively keeps commission rates higher, said Glenn Kelman, Seattle-based CEO of Redfin.
“I have a hard time with brokers getting on their high horse about how this is [about] freedom and the American flag and apple pie,” said Kelman. “It’s the oldest game in business, which is trying to play a game of monopoly.”
“A lot [of these agents] work for the same brokerage, so there’s a financial incentive if the buyer’s agent and the listing agent work for the same company since they can double-end the commission,” said James Dwiggins, San Francisco-based CEO of NextHome.
As many as 10 or 15 percent of homes were sold off-market before the CCP rule was crafted as a response, Lund estimates. But once in effect, its broader intent seems to have worked. While off-market listings are hard to track, Bright MLS estimates that less than 5 percent of listings in its service area throughout the Mid-Atlantic region now are private.