My Sokkia tape (the orange one) is GREAT. Double hook works wonderfully. All other tapes I have owned have broken at about the 6" spot on the tape, where the reinforcement ends. The Sokkia tape is MUCH stronger.
Sokkia makes a rather bulky green appraisers tape, with a geared rewind, where you can pull in 100' in about 10 cranks. It is too big for me. I saw a new one on ebay today for $12!!!
Regarding lifetime warranty's, I bought my original tape from Forms and Worms (remember them?), in 1983. It was a Lufkin, and was a good quality tape. I broke about one a year, and returned them for a replacement (to Lufkin) up until about 2000. Shipping was about $5.00, and they paid return shipping. I finally got a little self conscious, and stopped taking advantage of the warranty, but they NEVER complained! Unfortunately, I felt the quality had come down from the original, they were breaking more quickly, and I went to Sokkia.