what they are doing with that "free" data you are feeding them (esp. on appraisals that originate from outside of their platform
When a tech company gives away software for free, skepticism about data privacy is completely justified. According to Reggora’s public disclosures and their official privacy terms, they are
not selling or monetizing your appraisal data to third parties. [
1]
Instead, they are using the platform to capture your
workflow ecosystem. [
1]
1. The Official Policy: No Third-Party Data Selling
Per the
Reggora Privacy Policy, the company explicitly states they
do not share personal information or consumer transaction data with third parties, unless legally required by regulators or law enforcement. Because they are verified by Fannie Mae and Freddie Mac, they are bound by strict federal compliance rules regarding non-public personal information (NPPI) and Gramm-Leach-Bliley Act (GLBA) data security requirements. [
1,
2]
2. What Happens to "Outside" Appraisal Data?
If you process an appraisal that originated outside of Reggora (e.g., direct-lender, a competitor AMC, or private fee work), Reggora uses that data to feed their internal infrastructure in three primary ways: [
1]
- Building a Cloud Comp Library: When you enter sales, listings, or rental data, that data is indexed into your own localized comp library within the browser-native workspace. Over time, Reggora builds an aggregated database of property attributes to power their AI-ranked comps tool and auto-fill logic. [1]
- The "Trojan Horse" for Revision Cleanups: If you write an outside report in Reggora Forms and export it, the outside lender or AMC will still send back revisions. Reggora's stated goal is to build an ecosystem so seamless that the outside lender eventually says, "Why are we using our clunky portal? Let’s just use Reggora’s lender platform." Your data remains protected, but your workflow becomes their best sales pitch. [1, 2]
- System Optimization & Usage Behavior: Reggora reserves the right to track geographic data and usage metrics (how long forms take, click rates, errors caught) to optimize their servers and diagnostic tools. [1]
3. The Real Monetization Strategy
Reggora is open about the fact that they don't
need to sell appraiser data because
lenders pay them thousands of dollars to run their internal appraisal desks. Lenders pay Reggora for core infrastructure: LOS integrations (Encompass, Byte), automated QC risk reviews, and accounting/payment fee routing systems. [
1,
2]
Giving appraisers a free tool ensures that when a Reggora-partnered lender pushes an order to an appraiser, the appraiser can accept and complete it instantly with zero friction. [
1]