A Personal Touch--oh, My Gosh, It Worked!

[Alisa Ottaviano]

My mentor's policy is pretty much that if you want to work you have to
find it yourself.....

Things have slowed down and I took the time to hand write a thank you
to the last six clients who ordered from us....these were clients that I personally
brought into the company.

Surprise, surprise, I received 3 orders from one and 1 each from two others.

Now this isn't much but it was still a nice surprise and it is 5 more orders than
I had...



Alisa

 

[bobby jones]

Alisa,

What did the thank you note say?

 

[Alisa Ottaviano]

Bobby,
It was a simple:

Dear (Loan Agent),

Thank you for the recent opportunity to provide appraisal
services for your clients, the Smiths on Any Street in
San Jose.

We appreciate your business.

Alisa Ottaviano
Bay Area Appraisals


Oh, I threw in a business card too.

Alisa

 

[Pat Butler]

I did the exact same thing last month. TY to the prior 6 clients and I got 3 orders too! I don't want to over do it, but will sure being sending out TY notes to any new clients.

 

[Alisa Ottaviano]

Pat,

I agree! I will be sending TY's to all new clients and the older clients
(once mine get older, grin) I will send TY's at certain intervals that
will say something like:

Dear LO,

We appreciate the recent orders you have sent us for appraisal work
and if I have't said so lately -- Thank you so much!!!

I hope you will think of us again soon for your appraisal needs.

Sincerely,

etc, etc..


ALSO: If I get orders due to a referral I plan on sending a TY note too
to the company who referred them.

 

[Ron Little]

It does work. If I feel that I could get some good future orders I enclose a "Starbucks" gift card too. Works VERY well.

 

[Greg Hyland]

Thats awesome. In this age of technology and "impersonal" email and voicemail, it seems like a little personal touch helps things.

 

[Alisa Ottaviano]

Funny, I've been thinking about the Starbucks card idea too. Great minds, huh?
I think it would be especially good here in CA as Starbucks is on every corner
and even some of the grocery stores have them.

Alisa

 

[Jon Liberatore]

This is one of the best marketing techniques you could use! You can build up a really good group of clients that will send you biz and repeat biz. It can rapidly increase your orders.

 

[Alisa Ottaviano]

How much do you put on the Starbucks card in $$

I was thinking $5 but is that enough? I do not drink coffee at all
so have no clue what it is at Starbucks.

Thanks!
Alisa