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A Great Appraiser Website Example

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Scott Cole

Freshman Member
Joined
Sep 26, 2016
Professional Status
Certified General Appraiser
State
Maryland
I've been highly critical of the websites of the majority of real estate appraisers. Most are done half *** as if to say "look here, I have a website" and that's about it.

Imagine a prospect arrives at a website that looks like it was built by a 3rd grader....do you think they will be impressed?

Your website is a key piece to building your brand, and differentiating yourself from your competition. The bottom line is that the appraisal business has been commoditized. You can just keep dropping your fees to maintain cash flow, or you can find new sources of business.

When you hand out your business card, you hopefully have a link to your website listed. Many prospects will check out your website after receiving your card. If you have a crappy website, guess what? You've made a bad second impression.

I want to show you what a great website looks like...one that was clearly developed with a few things in mind...building a brand, building credibility, and grabbing leads.

Here it is...study it, learn from it, then go get your own! A great website!

By the way...I have nothing to do with this website and I've never spoken to this appraiser...just stumbled upon it while doing some research.
 

Elliott

Elite Member
Joined
Apr 23, 2002
Professional Status
Certified General Appraiser
State
Oregon
I fall under the Half-*** website type. I spent a few hours on a Wix site, looked okay, good 'enuf. I get one request per month from it and about as many from AppraiserUSA. My preference is to look competent and knowledgeable about my market. I always get swept away by the personal testimony stuff....I mean if an appraiser does his job right, the buyer and seller aren't going to be "excited" about my work. I'm just not a razzel dazzel promoter.
 

Scott Cole

Freshman Member
Joined
Sep 26, 2016
Professional Status
Certified General Appraiser
State
Maryland
I fall under the Half-*** website type. I spent a few hours on a Wix site, looked okay, good 'enuf. I get one request per month from it and about as many from AppraiserUSA. My preference is to look competent and knowledgeable about my market. I always get swept away by the personal testimony stuff....I mean if an appraiser does his job right, the buyer and seller aren't going to be "excited" about my work. I'm just not a razzel dazzel promoter.

You are only thinking of doing appraisals for transactions. Look at that website and all of the other types of work he does....I guarantee he is getting much higher fees from much of that work. This guy gets it.
 

Elliott

Elite Member
Joined
Apr 23, 2002
Professional Status
Certified General Appraiser
State
Oregon
I totally missed the bail bond market.....I could have been rich. : (
 

Head Surfer

Administrator
Staff member
Founder
Moderator
Joined
Jan 4, 2002
Professional Status
Retired Appraiser
State
Florida
I am immediately turned off by any website that automatically starts music and video when I enter it. Let me click to play the video or music if I choose but don't auto start it. I just leave such websites without seeing what they have to offer. IMO music and professional websites don't go together. The same goes for websites that immediately throw up a "subscribe to our newsletter" box.

So I can't offer an opinion of the rest of the site because I left.
 

Michigan CG

Moderator
Staff member
Moderator
Joined
Nov 1, 2006
Professional Status
Certified General Appraiser
State
Michigan
You are only thinking of doing appraisals for transactions. Look at that website and all of the other types of work he does..

15,000 appraisals in 15 years? He isn't doing legal work which pays the best.
 

Scott Cole

Freshman Member
Joined
Sep 26, 2016
Professional Status
Certified General Appraiser
State
Maryland
I am immediately turned off by any website that automatically starts music and video when I enter it. Let me click to play the video or music if I choose but don't auto start it. I just leave such websites without seeing what they have to offer. IMO music and professional websites don't go together. The same goes for websites that immediately throw up a "subscribe to our newsletter" box.

So I can't offer an opinion of the rest of the site because I left.

LOL, I do agree with the video issue. The subscription opt-in forms are standard online marketing protocol, but for the appraisal business, I would not include a pop-up box of any kind. Those are definitely annoying, but they are used often throughout the internet marketing community.
 

Gobears81

Senior Member
Joined
Nov 7, 2013
Professional Status
Certified General Appraiser
State
Illinois
It was OK. The graphics were strong and the technology was decent. I didn't find it to be overly professional though.
 
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