I may be wrong, but I don't think Alamode has sufficient data in most, if not all areas, to adequately determine what is customary. There may be many appraisers signed up with Mercury, posting what they think they are worth, but how small a fraction, of all the work, actually goes through Mercury?
Mercury has our podunk style county @ $325, which is beyond low. Our fees are currently, and have always been higher than the mass populated areas of Phoenix and Tuscon, which Mercury has at $350.
I really like Alamode, I live by their software. I will not bash them. I say take their data at this point, with a grain of salt.
To give you some idea of the volume we handle, I saw a stat last week that in the last 12 months, our map servers (used in WinTOTAL, XSites, etc.) provided 196 million maps to our clients (not all appraisers, but you get the point). Mercury Network has handled over 11 million transactions and is growing rapidly since its rebranding as an HVCC compliant system for lenders. Even after removing all AMC orders, all non-URAR orders, all orders with any odd characteristics, all orders with extra requirements (more forms, etc.), and so on, we still had hundreds of thousands of clean, URAR-only orders spanning the last 12 months. Trust me, there's a lot of data.
The AFR specifically states that it's not an FHA-only report, nor does it attempt to calculate what extra fees are often added on to a URAR. Once you start doing that, the numbers would indeed become VERY unreliable. You'd be comparing apples to oranges. In order to have a baseline, you have to start with the easiest to identify, "cleanest" piece of data that can be analyzed, and I think we can all agree that that is naturally a plain Jane basic URAR. Right?
Also, as for small towns, realize that what appraisers may say their fees are when asked by another appraiser, and what they actually charge, may be two different things.
Note also that the report FAQ specifically notes the value of standard deviations; MOST (roughly 2/3rds) of all fees will be within one standard deviation plus or minus of the average fee. Nationally, that means that with an average of $351 and a standard deviation of $91, about 60% of fees will range from $260 to $442. Therefore, as we've said, "customary" and "reasonable" are two different things -- the median of $350 may be customary, but the range can be wide depending on circumstances. We've claimed no more than that.
Ultimately, the facts are what the facts are. We don't make them up. This report can be used to an appraiser's advantage in business planning and fee negotiation, or an appraiser can throw it away and work in the dark. People do both things with valuable data all the time in all sorts of industries, largely because I believe some people approach things analytically and others emotionally. There's nothing wrong with either approach, but I suspect a healthy mix of the two is valuable ("I see the data but it makes me mad -- so what do I do about it? Shoot the messenger or raise my fees?").
I sure hope you use the AFR and profit from it, but if you don't, then I'll refund what I charged you for it. Oh wait... that's right, it's free. (Just trying to inject a little humor in an otherwise stressful topic.)
Dave Biggers
Chairman
a la mode, inc.