What seems to be missing in this coversation is the fact that the lenders do not want to deal with the drama of getting appraisals done, instead they want to order them like a simple order on Amazon, and they can't do that directly when they are lending nationally.
The AMC ideally works through the pain points behind the scenes, finding appraisers, negotiating fees, explaining client requirements, explaining USPAP/Fannie Mae/FHA etc. guidelines ad nauseum to appraisers who should know better (ie. "No, ANSI really does say walk out basement square footage can't be in the GLA, even if it is just some dirt on a side wall" that was today for me), explaining client guidelines again, explaining forms, formats, USPAP reporting requirements again, UCDP warnings, GPAR, on and on, to sometimes very unfriendly appraisers. Then add on navigating lender portals, uploading this and that, renaming files and invoices, client review checklists, AIR certificates, excel spreadsheets, on and on.
Oh, and then, once that's all done, dealing with borrower ROV requests, prior appraisals, second appraisals, value reconcilation, jumbo loans, matching up photos and deeds and zoning, construction bids and sales histories, trying to figure out who is right and who might not be and providing solid answers.
The lenders simply don't want to deal with all of that, and frankly the pain point appraisers are NEVER even looking at this forum, if you're reading this, it's not you. They already know it all, no reason to look here.
And before you say it, paying a higher fee is no guarantee of any kind of service, professionalism, or quality. If it was that easy, then there would be no need for AMC's.