Mike Simpson
Senior Member
- Joined
- Jan 30, 2002
Sometimes industry changes & trends take place so subtly you hardly even notice them. That was the discussion I had with my wife this morning after talking to my mortgage lender clients. I still maintain a small contingent of mortgage lenders I don't mind working with.
I don't know if these changes are a sign of industry transformations or an indication that my marketing techniques are finally bearing fruit.
I've read other posters on this forum state they call their clients if their estimated value is lower than that on the Purchase & Sale Agreement, Owner's Estimate or Lender's Estimate. I do the same & I complete the assignment first, and then pick up the phone to give em a 'heads-up.'
Well this morning I called three different mortgage lenders to tell them their appraisals were gonna be low. One by $44,000, another by $23,000, and yet another by $10,000. Not one of em gave me any grief. The one whose appraisal came in $44,000 less than the owner's estimate told me; "what it is, is what it is, I can't sell it if the comps are miles away and the values inflated. I've never had a problem with shopping your appraisals Mike. I really appreciate your work." The other two were equally pleasurable.
Two of these guys won't even work w/Realtors, and another defends me against unreasonable real estate agents. Either he's sending their work to another appraiser or he's dumped em. Either way his orders aren't slowing down. Additionally, my fax rings often while the front line's growing quite--I love this!
I hope it's a indication of what's taking place in our business, but if it's the result of our marketing strategy--I can live with that too.
-Mike
I don't know if these changes are a sign of industry transformations or an indication that my marketing techniques are finally bearing fruit.
I've read other posters on this forum state they call their clients if their estimated value is lower than that on the Purchase & Sale Agreement, Owner's Estimate or Lender's Estimate. I do the same & I complete the assignment first, and then pick up the phone to give em a 'heads-up.'
Well this morning I called three different mortgage lenders to tell them their appraisals were gonna be low. One by $44,000, another by $23,000, and yet another by $10,000. Not one of em gave me any grief. The one whose appraisal came in $44,000 less than the owner's estimate told me; "what it is, is what it is, I can't sell it if the comps are miles away and the values inflated. I've never had a problem with shopping your appraisals Mike. I really appreciate your work." The other two were equally pleasurable.
Two of these guys won't even work w/Realtors, and another defends me against unreasonable real estate agents. Either he's sending their work to another appraiser or he's dumped em. Either way his orders aren't slowing down. Additionally, my fax rings often while the front line's growing quite--I love this!
I hope it's a indication of what's taking place in our business, but if it's the result of our marketing strategy--I can live with that too.
-Mike