All the hybrid cars that sold before gas prices spiked and made them economical suggests that there's a segment of the market willing to pay extra to be "green" even when it costs them money out of pocket that they'll never get back.
You answered your own question Metamorphic. There may be a market reaction that is measurable in sales between those that can afford to be green. Unfortunately, there are many more of us that cannot and will only pay more for something that benefits us economically or when it gives aesthetic or entertainment value. It is very much the new clique' among those that can afford to be green.
Remember, not only does solar cost more than it can save monetarily, it also increases potential household maintenance requirements. Oh sure, over a 60 year period it may pay for itself. I've done the math on off-grid solar systems. I did it years ago. And when I saw it discussed in the forum that it is very affordable now at about $20K - $30K I researched it again. I still can't get below $65K for a house ~1,800SQFT. I don't know what systems the others are talking about. Perhaps partial power systems? But for off-grid, 60+ years seems to be the break even point. And that is not including maintenance or replacement of components and panels for which one would must be prepared. So, as long as there is no economic incentive and since such a purchase would be most people's second largest lifetime purchase and due to the lack of such systems (at least in my area) I would not expect their to be a measurable market reaction.
Amongst the average folk I would wager that someone that is willing to invest in such a system would be prepared to live at that home the rest of their life. The reason being is the typical buyer in the average person's market would most likely not be willing to bare the full cost of the system or even a partial 25% - 50% cost on top of the cost of the home. And such a seller is not going to bare the loss on their investment.
Unless there is a breakthrough in the technology that significantly lowers its cost it isn't going to make significant impacts on the market. And yeah, I know about the nano-tech solar. But, we haven't exactly seen those theoretical cost savings yet.
From the more paranoid/conspiracy theory side of me, we'll never see those savings as it would break the energy cartel's grip on the energy market. Everyone with free energy?!? Right. There's a saying in the solar energy community: "If Exxon owned the sun everyone could afford solar energy."