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Does anyone have any do's and don'ts for appraisal websites? i.e. what to include and what not to include on the site... I'm building one now and would love some feed back... Thanks!
I would think one with lots of dancing girls would bring in a lot of traffic. I think I am getting ready to change to that or at least provide a link to some dancing girls. might increase business. What do you think.
Brian Davis has a nice appraiser web page. www.ourappraisal.com I know he has been working on his site for a number of years. I never had an appraisal web site because I worked for big companies, but my guess would be to make the order form very visible and easy to fill out, be clear on what areas you cover and what types of appraisals you specialize in. I would try to have information to appeal directly to consumers to try and pick up non-lender work.
If you know anything at all about designing websites (and even if you don't) I would suggest NOT going the way of a la mode. While you can easily add their pages loaded with content, so can everybody else. This means that unless you completely customize every page with new text AND optimize the meta tags you'll just be seen as another xsite by the search engines. How many do you suppose there are now??