Misconceptions
There are many misconceptions in the market about the CVR and it's purpose. The product came as a solution to many of the economic challenges appraisers have been faced with over the past few years. The downward spiral of the housing market, constantly changing regulations, and the inability of appraisers to control their income in part drove the creation of CompCruncher and the CVR.
We are not driving down the pricing in the marketplace. Conversely, we have created and entirely new market for appraisers to make additional income, in addition to your URAR/1004 type work you are currently doing.
The main focus of the CVR is allowing appraisers to compete against BPO's which they have not had the ability to compete against in the past. The CVR provides a much greater value to lenders as it is data rich, with in depth analytics, supported by (most important part) local market experts, the appraiser, not Real Estate agents. This is a new market that has now been opened up to appraisers to provide an additional income stream, to augment your current appraisal business, and/or to fill those voids within a 12 month period where you may have a slow down in orders.
BPO's are not the only area that the CVR opens up for appraisers to compete in. Our core focus is providing a vehicle (CVR) to allow appraisers to be the ones providing valuations to every area of need where a valuation is required.
Pricing: The key point to remember here is this is a different model than the common appraisal model. The CVR is a desktop review product. It takes on average between 30-45 minutes to complete. For those that market the CVR to their local lenders/Credit Unions we have seen an average selling price point of $175 or greater. After our $25 per report fee that pays for the data usage, you make $150 for 30 minutes worth of work....that's $300 per hour!
There is no annual renewal for CompCruncher. You can literally not use the product all year and you won't pay a dime. You only pay for the data you use when you use it. This data, such as Fidelity/LPS, Pictometry, VeroForecasting, etc. is much more expensive if purchased outside the CVR. By paying the fee to become a CVR Certified Specialist you add another credential to your resume and get listed on the AppraisalWorld web site to be visible to those lenders facilitating CVR orders regionally and nationally.
If anyone is interested in the facts about the CVR and CompCruncher, please feel free to contact me directly. We have a series of webinars this week that can shed some clarity on the opportunity the real value this product has to appraisers. The CVR was created by appraisers for appraisers.
I welcome your comments and feedback.
Thank you,
Mark Patenaude
Director of Sales
Bradford Technologies, Inc.
AppraisalWorld, Inc.
800-622-8727 ext. 214
markp@bradfordsoftware.com