J Grant
Elite Member
- Joined
- Dec 9, 2003
- Professional Status
- Certified Residential Appraiser
- State
- Florida
Upgrades and concessions are two different things. I think the confusions when people start referring to "free" upgrades or lot premiums from a builder as an incentive and then mutate that incentive into being a concession.
If buyers really have been paying 40k for an upgrade package, and suddenly builder "gives" that same upgrade package for free to the next wave of buyers. The free upgrades acted as an incentive to purchase but they cant' be subtracted from the price.
If all the new homes in a community are offered with the same "free" upgrade package or waiving of lot premium ,the builder is not dumb...they priced the base model price high enough to cover the cost of the upgrades they are supposedly "giving". .Buyers have no idea what things really cost a builder . If a builder charges a buyer $12,000 for a granite package, that granite may only cost builder 3k due to buying in bulk from wholesale sources,having a crew on salary etc.
If a builder "gives" an upgrade package they claim is worth 40k, it may really cost the builder only 15k. They factor in that 15k into the price of the base model to cover it. ( fine they can do that). Which still leaves us with concessions, if they are offering it as well.
If buyers really have been paying 40k for an upgrade package, and suddenly builder "gives" that same upgrade package for free to the next wave of buyers. The free upgrades acted as an incentive to purchase but they cant' be subtracted from the price.
If all the new homes in a community are offered with the same "free" upgrade package or waiving of lot premium ,the builder is not dumb...they priced the base model price high enough to cover the cost of the upgrades they are supposedly "giving". .Buyers have no idea what things really cost a builder . If a builder charges a buyer $12,000 for a granite package, that granite may only cost builder 3k due to buying in bulk from wholesale sources,having a crew on salary etc.
If a builder "gives" an upgrade package they claim is worth 40k, it may really cost the builder only 15k. They factor in that 15k into the price of the base model to cover it. ( fine they can do that). Which still leaves us with concessions, if they are offering it as well.