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Good website visibility and content

How important is a good solid, visible and content rich website for attracting mortgage business

  • Extremely

    Votes: 0 0.0%
  • Moderate

    Votes: 1 10.0%
  • Somewhat

    Votes: 1 10.0%
  • Not at all

    Votes: 8 80.0%

  • Total voters
    10
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Michigander

Senior Member
Joined
Oct 23, 2003
Professional Status
Certified Residential Appraiser
State
Michigan
This relates strictly to websites for appraisers doing mainly mortgage work.

Is a unique, solid, content rich website important for this type of work?
 
Better to target the clients you want to work with and go after them rather than being visible and waiting for clients to come to you. I took down my website because I am trying to be less visible.
 
Speaking from the lender's perspective, it doesn't even matter if an appraiser has a website. What matters is quality of product, good communication, and sticking to time commitments. Lenders (and AMC's for that matter) don't engage appraisers through their personal websites - they're engaged through the Order Management Platform (Mercury, Valuetrac, etc.).
 
My mentor told me once that one of the most difficult things to do is asking people for business.

I didn't think much about it at the time but it probably is one of the bigger hurdles. It is kind of like asking a girl out on a date. You gotta be comfortable with rejection. :)
 
My mentor told me once that one of the most difficult things to do is asking people for business.

I didn't think much about it at the time but it probably is one of the bigger hurdles. It is kind of like asking a girl out on a date. You gotta be comfortable with rejection. :)
True - it always helps to know someone on the inside when trying to get set up with a lender who does direct engagement (i.e. doesn't go through an AMC). A loan officer, underwriter, etc., that can put in a good word for you...
 
Speaking from the lender's perspective, it doesn't even matter if an appraiser has a website. What matters is quality of product, good communication, and sticking to time commitments. Lenders (and AMC's for that matter) don't engage appraisers through their personal websites - they're engaged through the Order Management Platform (Mercury, Valuetrac, etc.).
Is it common to investigate the appraisers credentials, and does that include searching for website, which can contain quals and list of clients served? Seems like a first step...to verify real human.
 
Is it common to investigate the appraisers credentials, and does that include searching for website, which can contain quals and list of clients served? Seems like a first step...to verify real human.
All the groups I've worked for do, in fact, have vetting procedures, which include researching the ASC, researching state disciplinary action(s), researching investor/agency DNU lists, and (in some cases) reviewing sample work - either historical appraisals, or in most cases, 1-2 of the first few orders submitted. I haven't known any group that researches websites, other than to ascertain contact info - which can also be found on ASC. As to a list of current clients, I know that used to be a thing, but no group I know of cares about that any longer, although some groups to have a mandatory minimum licensure requirement - usually 3 years.
 
If you have a specialty and seek non-lender clients, a website is very important. Mortgage work...nah. In 10 years I don't think I've had a single mortgage client contact me through my website.
 
When I (lender) search for an "out of the area" Appraiser I use AppraiserUSA and the ASC.

If I don't find someone with USA I go to the ASC. Yes, AppraiserUSA is my first choice, believe it or not!

Some (probably most) ASC data sheets do not have a phone number. I then search for the Appraiser hoping to find a website with a phone number.
 
When I (lender) search for an "out of the area" Appraiser I use AppraiserUSA and the ASC.

If I don't find someone with USA I go to the ASC. Yes, AppraiserUSA is my first choice, believe it or not!

Some (probably most) ASC data sheets do not have a phone number. I then search for the Appraiser hoping to find a website with a phone number.
You can search Arkansas's website for names or by county...or state for out of state appraisers licensed in AR. The list will give name, address and business phone number.
 
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