True round robin appraisal order distribution model amongst your selection of appropriately qualified appraisers should at least bring in the quality vendor staff. Disproportionate appraisal volume order assignment is one of the primary down turns when dealing with AMC's. Prior to the fee slashing game, AMC's were sometimes great to work with because they distributed work more or less evenly, by way of direct assignment. But as the one poster always says; By choice, not committee. You would be breaking the current model, and moving back to a more sensible model if you had a limited appraiser panel, with round robin distribution.
As for clients, many of the smaller AMC's are "aggressively marketing", it's tough to keep up with that. You have to know somebody who knows somebody. On the up side, if you come correct with a straightforward business plan and are referenced by appraisers, potential clients will notice you more. Many clients seek the advice of their long time appraisers before moving with a management company. A broader selection of potential clients are currently bouncing orders amongst 3 or more AMC's, which is one of the recent changes that has sparked a renewed aggressive marketing campaign by management companies.
The way to get appraisers on your side is to bill your services separately from the appraisal fee.
You're not a good guy if you dip into my fee.