I've been asked to speak at a realtor luncheon regarding the recent changes to the single family appraisal process. Can someone give me a few points that you might cover if you were in my shoes.
Thanks for your help...
I've done this for the local group on a few occasions.
Start with your qualifications, spend about a minute telling them who you are and how long you've done it.
The points to cover are those that are affecting your area/neighborhood.
Make a list of 3-4 points you want to get across, have notes, don't get into appraisal jargon, speak on a level like you're talking to high school kids. Don't assume they know Fannie or Freddie or what USPAP is and don't bother trying to explain it in a few minutes. Don't throw out a bunch of statistics; you'll lose them immediately.
Don't get into war stories about this or that assignment or a particular property.
If you have 30 minutes to talk, leave the last 10-15 for questions from the audience. They're realtors, they love to hear themselves talk. Don't let one or two take up the whole time with their war stories.
Keep moving and better to cut it short than run too long.
When they ask how much a pool adds to the value or a pole barn is worth or how much to add per s.f., don't get specific. "It depends..."
Have some cards available if asked. Don't pass them out to the whole audience.
Don't get too specific about anything unless you are 100% absolutely certain you are exactly correct.
Remember, anything you say will be held against you.