SEO Keyword, "Appraiser" or "Appraisal"

[WadeKoutnik]

What do you think the more effective keyword to go after is?

 

[Carnivore]

What is SEO?

 

[Christine Marie]

What is SEO?

i assumed it stood for Search Engine Optimization....

Wade,
I voted Appraiser, because the appraisal is a work product term, plus there are so many different uses of the word appraisal...

P.S., if i assumed incorrectly, i reserve the right to alter my opinion on the poll......

 

[Dr Seuss]

Heres my take...

I went with "appraisal" as I tend to try to think of the client that I WANT to be looking for my service. I posed this same question to different types of my clients and was swayed by how the professional clients (attorney, CPA, asset manager) answered...appraisal then region & city. My website also shows that I get a 4 to 1 hit on appraisal to appraiser, but I guess that could be someone looking for a different "appraisal" and my site popped up or that my site is not close to SEO? Maybe I'm wrong?

Is there a service that could perform SEO on an X-Site? Is it pricey?

 

[Doug Wegener]

Use both, your not limited to one.

 

[bart nathan]

Appraisers

 

[KenRossman]

Both appraiser and appraisal are too general with massive competition for either - best to add a local modifier (ie: your city town or county) - most clients - both lender and non-lender want someone with stong local knowledge.

Alternatively you can go after specific "niche" users with targeting phrases ie: "certified real estate appraiser" or "certified estate appraisals" or "pmi cancellation" or "tax grievance", or "bail bond appraisal" or "Residential Appraisal Reports" etc. are a few I pursue...

 

[Head Surfer]

What Ken said is true.

However if you are talking about the "keywords" META tag in a web page you are wasting your time putting anything in there. The Search Engines have not used that for years due to people putting high ranking but irrelevant "keywords" to their site in this section just to get traffic.

 

[Mountain Man]

Don't forget to add:
Target, Bulls Eye, BPO, CMA, Comp Checks, Pencil Search, Team Player, and last but not least... Kickbacks.

 

[KenRossman]

Wayne is correct!

I am talking about "pay per click" ads, directory keywords and interwoven keywords through-out the web-site text. There is no harm, however in including keywords and phrases in the meta tags, just be careful not to exceed the reccomended maximums.