In my area if you have a 3 unit per acre location and it is rural or semi-rural it is typically an advantage because it means you can add an inlaw suite even if it can't be subdivided due to frontage and other technicalities.
For subdividing, another tricky issue is well and septic and whether there is room to fit a second septic and well and still meet county/town distance requirements. You might have an acre that allows three houses in my area, but any lot in one of my counties needs at least one acre to get 1 well and 1 septic. If you want two wells and two septics you need 2 acres even if density is 3 units per acre. There is a future value in the lot if public utilities ever come into the area.
If conditions cannot be met and there is no public utilities the lot might as well only allow one unit per acre. If youf friend is in an area that requires well and septic, he'll need to call the county or town and find out what the minimal lot size is for well and septic permitting.
If it has public utilities, at least in my markets, it is a good bet there is added value.
Normally, in these situations, under location I put "Rural/RES-3" and then under the subject have "Rural/RES-1" and look for a market reaction.
I find it easier to do it as a location adjustment because if you adjust under lot size it becomes confusing. Say for instance you have a one acre lot in an RES-1 zone and a one acre lot in an RES-3 zone as comps, you'll be making an adjustment for one acre and not the other...minor and the reader will have to read, but I prefer it to look straight forward. To me, where a house is located in the zoning map is a locational issue.
When I have had lots where I knew exactly how many times it could be divided what I have done was use one of the other lines below and make one "Potential # of Lots", use "Three" for the subject, fill in the comps appropriately, and make adjustments based on market data.