Most of our clients were obtained by dropping off a portfolio and talking to anybody that would listen.
The thing that stuck out in people's minds was that we used glossy blue portfolios. On second solicitations, people would say, "oh, yeah, you dropped off the shiney blue packet." Even if they didn't call us the first time
Simple, but I think anything that makes you stand out is good.
The moral of the story is solicit and keep going back.
And once you get your foot in the door, keep yourself in front of them. We hand deliver our reports and stick around and chat. We have been told that the other appraisers around here don't do that, and that's why they use us. We're friendly. I know their kids names and what they like to do in their free time. Remember, if you are going after mortgage business, these people are sales people and appreciate someone good at sales. I'm new to the business compared to most, but am doing well without being a number hitter. Personality and perseverence go a long way in any business endeavor. Good luck!
