Posted in a Facebook group not long ago:
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I have been increasing my fees bit by bit every 2 years or so. I do not do work for AMC's. My direct bank clients appreciate my work and like how I complete my reports. Every 2 years, I approach each one and ask if I increase to X, will I see a reduction in volume? Each one has told me that they have no problem with my fees and are ok with my proposed increases. That being said, I research each order prior to submitting a bid as some are not your basic assignment.
It sounds like you have a hard-headed client that is acting like a gate-keeper to allowing you to make a living. Your time is worth something. Know your worth. The new form may take up more time, resources, and brain power. Sometimes, with new forms and charts, you have to puzzle-piece the data together so that everything in the report flows consistently. That takes time and talent. That talent did not just arrive instantly to your brain's tool chest, it took a lifetime of repetitive discipline to get to that point.
I believe I am at the top of the fee schedule for all of my lenders for my geographic area. If you believe you are the very best of all of the appraisers that your client utilizes, then you should be paid the top fee above all the other appraisers. I have no problem asking the lender/client what their typical appraisal fee range is and what the top end fee is. I do not discuss fees with other appraisers, but I can approach my clients to discuss fees. That's one way to determine what fee you will charge. Do not be shy. Be professional. Form a great relationship with the mortgage loan officer and/or their loan processors. I say "great" relationship, because that is what is needed to stay in business. My clients ask my opinions on all sorts of matters relating to real estate. They trust my judgement. And no, I am not a rubber stamp appraiser.
New clients are the opportunity to give yourself a raise. My loyal clients get the best price (although I am still at the top of their fee schedules). The new clients are charged a slight increase over my loyal clients. New client fees are a great way to determine where the "squeal point" is in pricing.
So, don't ask if you can get a raise. Discuss with the client the additional time and cost involved (if any) related to the new form. If you think that the new form will take more time, but they are not willing to pay more, then I would say start searching for a new client. If you can find a new client that will give you the fee that you think is reasonable and fair to you, then you can dump your old client, or tell them that they are now the lowest paying client of all of your clients and that you may have to cut them loose.
Remember, they (meaning banks, Fannie/Freddie) are all claiming that there is a shortage of appraisers (hence PAREA), or at least that is what they are preaching. If that is what they believe, then they may be more inclined to give in to a raise in fee lest they lose an appraiser for their fee panel.