I've been laying the ground work for a $25-50 pop to my regular clients for quite awhile. One client still wants 3 hard copies snail mailed to them which I pay the postage, printing, etc, and so recently I asked them if I could raise my rates, but not lose their business? They said OK, but very reluctantly, and for whatever reason, I felt I really had to justify it...
BUT...WHY?
Did the Post Office ASK me if they could raise postal rates? NO.
Did my E&O & Health Insurance carrier ASK me if they could raise my insurance rates. NO.
Did my ink cartridge supplier ASK me if they could raise their prices? NO.
Did the Oil Companies ASK me if they could charge more for their gas? NO.
Did the Phone Company ASK me if they could raise my phone service rates? NO.
Did the Paper Manufacturer ASK me if could they raise paper prices? NO.
And the list goes on...and on.
And we're talking about having to justify a mere $25-50 extra bucks after about five years of no increases, when virtually everything else has gone up without question.
Considering that the vast majority of the people in the real estate profession are paid on commissions and with comparatively much less liability exposure, We Appraisers collectively, have all undersold our services for years.