prasercat
Senior Member
- Joined
- Oct 24, 2007
- Professional Status
- Certified Residential Appraiser
- State
- Colorado
I have no intention of reading 300+ pages of this stuff, but a couple items in the Executive Summary kinda jump out at me:
- The Scripps Highlands area is one of the premium areas in the region and the location alone would give a new subdivision project a competitive edge over other areas regardless what the economic conditions are like.
Yeah, buyers everywhere *should* be more motivated to go green(er), but appraisers look for what is, not what should be. I probably *should be* growing my own vegetables, composting my refuse, leading the vegan lifestyle with no animal products of any kind, buying Greenpeace-approved goods that are clearly marked as being produced by fair trade artisans. But the "what is" for my lifestyle is a fair bit different than that. Sorry.
High end buyers are very prestige oriented and keeping up with the trends is a very important part of prestige. In the resort areas I appraised in Park City, Utah, and now in Summit County, Colorado, you have a large portion of high prestige homes. Having a $100,000 (+) commercial grade custom kitchen, and even sometimes hand-built on-site, it not that uncommon in these markets, yet the buyers and owners mostly don't cook and even if they did, they are most often second homes so opportunities to use these kitchens is limited. Does that make sense? Sure it does.
Would you buy an Esprit or Lamborgini without their emblems? Let's say, Costco arranged to have them build the car for them and the car would then sell for a bit less for Costco customers but then have the Kirkland Signature Emblem on the car - heeeee! They could do that with Peanut Butter, but not a prestige vehicle. That would be a disaster. It would make perfect financial sense, but all the prestige is gone, which is a big portion of the motivation to buy. The kitchen completes the home (it is like the Emblem of the car maker) and it has to fit the prestige of the home, regardless of its use or non-use.
I heard of a wealthy individual describing his red Ferrari Testa Rosa as a very expensive couch. Since it was very problematic and costly in terms of maintenance and to keeping it operational - it spent a lot of time in the garage not being used - a nice place to sit back and relax. Prestige markets are very "not by the numbers".
In prestige markets, Solar PV only needs to be considered a "must have" for prestige, then the actual generation of power would only be secondary.
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