ke the NC Real Estate Commission, the NC Appraisal Board regularly receives complaints
against licensees who may have communicated in an unprofessional manner with members of
the public, either in person, over the phone, or online. The following article was originally
written by Nicholas Smith for the North Carolina Real Estate Commission and was published in
its Real Estate Bulletin dated September 2020. We have made modifications to the content in
order for it to be applicable to NC Appraisers.
The Board regularly receives complaints against appraisers caused, at least in part, by a lack of
professionalism in their communications. These complaints are often a result of appraisers
who have acted angrily or aggressively, communicated threats, made personal attacks or who
made rude or vulgar comments in person, over the phone, or online.
Social media, texting, and email are a part of everyday life, both professional and personal. The
conduct of the real estate appraisal business can also be extremely fast-paced and is
increasingly handled electronically. Appraisers can now text, email, and post “on-the-fly,”
leading to communications that, in hindsight, might have been better phrased or simply better
left unsaid. Responding to a text, email or social media post in anger or frustration can often
exacerbate a problem in a transaction instead of reducing tensions.
Social media like Facebook and X began as platforms for personal interactions. These platforms
and those like them are now used both for personal activities and for advertising and branding
professional services. Increasingly, the Board is receiving complaints about appraisers posting
offensive content on social media. Posts that someone may consider offensive (e.g.
discriminatory, political, angry rants, etc.) may not only damage your business and reputation
but may lead to complaints with consumer websites, professional groups or associations, your
firm, and the Board.
Of course, not all these complaints are actionable. Appraisers are entitled to express their
opinions and political beliefs. Being rude is generally not enough to constitute a violation of the
NC Appraisers Act or Board rules. On the other hand, the Board may take disciplinary action
against an appraiser who is unworthy to act as an appraiser in a manner as to endanger the
public interest. This could include conduct such as threatening physical harm or violence.
As appraisers continue to expand their use of social media to network and promote their
businesses, appraisers should carefully consider the effect of their online presence, particularly
on professional pages. A firm may also consider using written office policies to address their
appraiser’s conduct in communicating in person and online. The Board expects registrants,
licensees, and credentialed appraisers to be professional, so be mindful of what you say and
how you say it. Keep in mind, as a North Carolina appraiser, you are a representative for all
appraisers in our state.