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Since EI might be 10% of total project cost ($35,000) for a total of $385,000 and the market is only returning $350,000 then there might be some economic obsolescence that you are not accounting for.
You actually think that an appraiser in the example should include a random EI % and then turn around and deduct that same amount due to EO because the entity/person doesn't exist that, in some areas, siphons off an additional layer of profit?
EI is NOT included in the cost tables. It is more "technically correct" to include it as a separate cost. It is a good exercise to do it that way because if you consistently do the cost approach and include EI separately you'll (not you specifically) will get a good handle on it and this will help with the supply and demand situation in the market as well as other important information (not just a MV indication.)
And no, my dad had a VERY good handle on real estate but he rarely did a "real" cost approach.