The suit was originally filed in late June in the U.S. District Court for the Southern District of California. The suit accuses Redfin of
violating the Video Privacy Protection Act and the California Invasion of Privacy Act by allegedly sending consumers’ personally identifiable data — including names and email addresses — to third-party firms such as
Facebook parent
Meta and
Google parent
Alphabet after they viewed
agent-created
video home tours.
According to the suit, this data was sent to
Reddit Inc., Meta Platforms Inc.,
Microsoft Corp., Alphabet Inc.,
Snap Inc. (Snapchat) and
Oracle Corp.
The suit alleges that Redfin “uses third-party code to track prerecorded videos its subscribers watch and sends that data to its third-party code vendors along with subscribers’ personally identifiable information (PII), all without its subscribers’ valid consent.”
In the amended complaint filed on Monday, Mata and his attorneys expand upon Redfin’s acknowledgement of its potential liability due to its use of tracking pixels. The amended complaint cites Redfin’s 2023 Form 10-K, filed with the
Securities and Exchange Commission (SEC), in which the firm state that it uses “evolving tools and technology, such as pixels, in the operation of our websites.”
Above is on a much larger scale, but IMO - this is where the tire meets the road - how does your State Privacy Law read? Stretching out beyond the appraiser's normal course of business should be thought threw prior to acceptance. As my old boss would say, "you never know where your work will show up once it leaves the office" and that was over 30 years ago.