- Joined
- Jan 15, 2002
- Professional Status
- Certified General Appraiser
- State
- California
The term is "promote the public trust in appraising". Not some macro societal well being beyond the role appraisers already fill. We add transparency to the transaction, which that transparency takes most of the guesswork out of the value-portion of the decision making.It was a HORRIBLE choice of words. That's not our job. I don't even know who the heck public is.
I've been telling appraisers for years that our primary stock in trade is not the signature at the bottom of a 1004, but rather our assertions for impartiality and objectivity. We sell our credibility. That's the only attribute that makes the technical competency marketable.
Put it this way - when an appraiser screws up that failure becomes known to the client and users. From there word gets around, first to their peers and then to their friends and family and everywhere else. In addition to that failure undermining the appraiser's individual reputation it also adds a log onto the perceptions about the profession as a whole.
It pains me to see or hear about bad work or bad appraisers because those examples undermine the marketability of the services I sell even though I had nothing to do with those situations. Every time someone makes a crack about appraisals being worthless or you can get 10 different number from 10 different appraisers that cuts into our collective REL. If appraisers were doing better with our work we wouldn't be competing directly with the AVMs to the extent we are. We've done that much to ourselves.
That's why individual performance should not be trivialized, because these different examples accrue to influence the publics perceptions of our credibility. The good examples add to our halo and the bad examples cut into that halo; and it doesn't take very many of the latter to offset the majority of the former.
Make no mistake - we NEED the public's confidence and trust in what we do, otherwise the choice goes to the machine. Or the BPO.