Wrong. The retail fee is the appraiser's fee when that appraiser is the the one who has the direct relationship with the lender. Not when they are working for someone else who has that relationship.
Like it or not, you do not sell to the lender everything the AMC sells, starting with their expanded geographic coverage and whatever additional layer of review they perform. The lender has 10 assignments and they place them all with a single phone call or email. Not 30 phone calls to different appraisers trying to get their coverage. They leave that to the AMCs.
Now if your argument is that the AMCs value-add isn't worth $10 let alone $300 then there's going to be a lot of people agreeing with that, except perhaps for the lenders who have been deciding for the last 15 years that the $300 is indeed worth it to them. Unfortunately for the appraisers the lenders opinions are the only ones that count in their decision making. Nobody cares what the appraisers think.
Save your anger for the lenders, because they're the ones who - right or wrong - think the $250 AMC appraiser's work is just as acceptable for their use as your work at twice the fee. The AMCs are just engaged in order fulfilment. For profit.
I personally accept work from only one AMC, which is lender-owned. Half of the work is high-fee complex orders; the rest are a small discount off C and R. I do not fee bid for other AMCs. I am disgusted that the business has come down to that.
As far as AMC;s adding value for the lender, yes it does add value for the lender - so the lender should pay for that service to the eAMC as a cost, the way they pay for IT support or accounting - teh vale service to the lender of admin for the AMC should not come out of the retail appraisal fee the barware paid - if it must come out of a split, it should be capped - but a separate not related to the appraisal fee payout from the lender to the AMC would be better.
The above - teh lenders do not pay an AMC fee of $300 to process an appraisal order! Do you honestly believe that if the lender had to pay it as a separate cost , they would pay an AMC $300 per order? They'd probably pay $75, if it came out of their pocket, and if they had to pay more, they would drop the AMC and order the work directly. If the lender could pass along the cost to teh borwoer they might be able to raise what the AMC gets, as long as the lender did not pay it as a cost. But if they had to pay it as a cost - it would be cheaper for them to not use an AMC and order direct, which is what the AMC industry fears, thus they fight to retain the efee split model ( as do lenders - why should they pay a cost if they dont' have to?)
The lender is not approving a $300 fee to the appraiser; the lender has no idea what each job profits the AMC or pays the appraiser when it is assigned - why would the lender care?
The owner paid NOTHING to the AMC - That is what th eAMC service is really worth to the lender - NOTHING. Becasue the lender sent the AMC the $550 the borrower paid as a pass through. Get it? Did a bell bo off finally? The AMC offers FREE OF COSt ( typically) service to the lender. THAT is why they are so popular. Do you think lenders using an AMC would be this popular if th lender actually pay a cost out of their own pocket?
The lender sends the AMC the $550 I( for example) the $550 the browser paid the lender for the appraisal as a pass-through payment. The lender does not keep any of the $550, ( unless there is a kickback going ? Let's assume not ). The borrower paid to X Lender $550 for the appraisal, the lender sends the AMC $550 and leaves it up to the AMC to select the appraiser. The AMC has an incentive to find the cheapest fee for the order they can - so if the AMC finds an appraiser for $250, the AMC keeps $300. If the AMC can only find the lowest fee of $400, the AMC keeps $150. This means a continuous downward pressure on fees from the AMC side only, which is not present in normal C and R ordering.
When the Lender owns their own AMC ( captive order ) for their own work, it usually costs plus - if the borrower paid $550, the AMC for lender pays the appraiser $400 and the AMC they own keeps $150 ( as an example) - all the appraiser on the panel get the same $400 in a region for non-complex work so there is not competitive bidding, the high-end complex orders do go out for bids.