It may not be designed to work that way, but that is exactly how it works when appraisers seek work from AMCs rather than making the effort to do their own marketing and secure their own direct engagements. I have heard that directly from appraisers in the field. They think it is better to let the AMC find the orders rather than finding them on their own.
I used to spend a great deal of time and effort on marketing. I have met very few appraisers who even have a formal marketing plan or a marketing budget. In short, they are acting just like wholesale distributors who don't want to deal with connecting with the actual buyers and instead provide their products to Walmart or others to find retail customers.
There was a group of estate managers (attorneys) in town that held a golf tournament every year. Want to guess who was always there as a sponsor? The return on that was usually 10X or more.
There is a very large slice of work that does not involve AMCs, but it takes effort to find it.
Why not address the root problem, which is that the lender should pay a hard cost for the AMC service and the check the borrower paid for the apprasial goes to the appariser.
As you agree, the appraisal was not designed to be a wholesale product. There is not enough in the borrower's paid fee to allow for that steep a discount.
First of all, back in the day, when you spent a great deal of time and effort in marketing, the AMC chokehold on the market did not exist ! ( you helped develop that with the AMC called LSI at the time )
After the AMCs took the majority of direct-lender work and started assigning orders, who exactly are the appraisers supposed to market to?
I personally got lucky and about 8 years got referrals to several very good clients ( 2 wholesalers, one direct order lender and one decent pay cost plus lender-owned AMC ) But for years, I too was stuck in the AMC cycle and if I tried marketing to my former direct lender clients, they referred me to their AMC.
During your tenure at Freddie, the market for appraisals has shrunk further with the replacement of appraisals with waivers/value select, and then the income for appraisers diminished further with a big influx of PDC collectors to replace the inspection portion - on hybrids, which are assigned mainly through AMC's. The GSEs have decided to contract directly with AMC's for the PDC collection on value acceptance, instead of contracting with appraisers to do the work.
Please share with people the "very large slice of work" that does not involve AMC's. Many appraisers have been marketing for years and never found it. What exactly, does it consist of?
Again, my clients are outside the AMC system, but they only hire so many appraisers for their panel, and I am not aware of many others like them. I have no idea how much longer they will assign directly, either, given the current trends. Most small banks and credit unions that used to engage appraisers directly now use an AMC.
Surely, having AMC's pay the retail C and R fee to the appraiser and having the lender pay a cost for AMC service would solve the fee issues, since most of the lending work available for the majority of res license appraisers comes from AMC's.
If you want to be a hero instead of a villain in the legacy of the appraisal profession, consider using your influence to effect change in that direction.
The GSE's could well enact a rule that they will not accept an appraisal from an AMC that charges more than 15% of the split fee, for example, and request a fee disclosure on the appraisal. You can appeal to the lending industry to pay a cost to the AMC and then pass the cost on to the borrower if they can, and going forward, the AMC pays the retail C and R with no fee split.
I highly doubt that you will do either of these things, but they would solve the fee issues for appraisers far more effectively than telling appraisers to seek alternate work, which in large part does not exist.