A lot of good points. It is definitely a different skill set and not like being a good appraiser - that is, being unbiased.
Perhaps, in certain ways, that is what I like about it. I'd like being an advocate for the client for a change (like when I was an investment consultant). No matter the profession or business, it is much easier to be successful being a crook than going for a win-win - I have always assumed that to be true, but having integrity is also a sort of valuable "niche" in any business. Having integrity while being effective at what you do also "sells".
I don't have any delusions or goals to be the "TOP PRODUCER" (since I am not just concerned with my own glory). However, being respectable, getting the job done well, getting referrals and doing a significant amount of business outside of appraising is my goal.
Knowing that I have another vocation to fall back on outside of appraising is also helpful in achieving some financial Yin-Yang (aka: diversified income stream).
Everything is sales to some degree. When we do appraisals, while we are being objective and unbiased, we are still "selling" our opinion with our data, results and explanations. My mentor years ago said, it is your job to not only arrive at the "truth" but to sell the client on that "truth".
I'm definitely not the quintessential salesman, where I'm only concerned with the sale or achieving the sale, since the outcome for the party at the other end of the transaction matters to me. Based upon my experience and that of assisting my wife with her business, I'm much better at marketing, which appears to be a "strength" of mine.
I find that most people, while they do want you to "tickle their ears" and to hear what they want to hear, also want to hear some truth and managing expectations should be a part of that "sale". It seems to me, managing expectations should also help prevent buyer's or seller's remorse.