glenn walker
Elite Member
- Joined
- Oct 11, 2006
- Professional Status
- Certified Residential Appraiser
- State
- California
It's not possible to Market the SRA Designation and I am one hell of a salesman and its because it was never marketed by the AI and 90% of all Lenders and Banks employees were not even born before State Licensing. Prior to State licensing banks and lenders needed a standard to place you on their approved lists and many if you were not AI-ASA- required us to take what we called AI-101 & 102 which I no longer remember were even about. After that they required us to take course work by different sources. In all my years I had on;y two people who asked what a SRA was by two Underwriters and I laughed and said it mean their Senior Real Estate Appraisers who belong to a service club called the AI -You know kinda like the Elks Club of appraisers or a secrete society. who has taken some advanced coursework and he/she most likley over 55 years old.
The fact is nobody cared and it was actually a negative because some real a real PITA because they thought they knew everything which in some cases was true but we considered them to be deal killers and the dirty little secrete was the Banks and Lenders did not want them on their fee panels. The MAI designation was very powerful but even it has now lost a lot of its shine because their fees started to be getting to pricey . REMEMBER almost everyone in banking today has no Idea what a SRA is and they dont care. it also will not get you anymore work. In Non-Lender as I sell my Official State ( SCREA Designation ) which is backed and carries the full weight of the great State Of California.
Marketing Ideas : The quickest free one is use the State as your freind--Here is how.
Some Designations a Non-Designated Appraiser can legally use. ** How About SCREA for State Certified Appraiser on your business cards or marketing material and SGREA=State General Real Estate Appraiser NEXT TIME when someone asks you what that means you proudly tell them there are three different levels of State Licensing and your just not licensed but Certified which requires the highest and most rigorous advanced coursework ( try not to laugh ) and then proceed to tell them that not all appraisers are Certified. Also add some more designations like your ANSI Certified or Green Certified-These are cheap courses and bingo that word State Certified along with other cheap designations carries some real weight in marketing. Next quit paying your dues for a designation that is not helping you make more money or get more new clients its been dead for over 30 years. Also there are tons of free designations you can get online and then pick and choose coursework that best applies to the kind of work you specialize in. ** NOW AN Apology to my friends that are SRA Designated as all the ones I know are serious professionals and are real appraisers who really care about the profession but their organizations has never done anything for them except take their dues and treat them like the MAIs step children and it may be time to realize those old White Guys are self serving and do not have your best interest and its too late to change anything as the younger aggressive ones who belong to organizations like Joan Trice operates are the future as they are in Bed with the AMCs and Large Mortgage Bankers Like Rocket Mortgage
The fact is nobody cared and it was actually a negative because some real a real PITA because they thought they knew everything which in some cases was true but we considered them to be deal killers and the dirty little secrete was the Banks and Lenders did not want them on their fee panels. The MAI designation was very powerful but even it has now lost a lot of its shine because their fees started to be getting to pricey . REMEMBER almost everyone in banking today has no Idea what a SRA is and they dont care. it also will not get you anymore work. In Non-Lender as I sell my Official State ( SCREA Designation ) which is backed and carries the full weight of the great State Of California.
Marketing Ideas : The quickest free one is use the State as your freind--Here is how.
Some Designations a Non-Designated Appraiser can legally use. ** How About SCREA for State Certified Appraiser on your business cards or marketing material and SGREA=State General Real Estate Appraiser NEXT TIME when someone asks you what that means you proudly tell them there are three different levels of State Licensing and your just not licensed but Certified which requires the highest and most rigorous advanced coursework ( try not to laugh ) and then proceed to tell them that not all appraisers are Certified. Also add some more designations like your ANSI Certified or Green Certified-These are cheap courses and bingo that word State Certified along with other cheap designations carries some real weight in marketing. Next quit paying your dues for a designation that is not helping you make more money or get more new clients its been dead for over 30 years. Also there are tons of free designations you can get online and then pick and choose coursework that best applies to the kind of work you specialize in. ** NOW AN Apology to my friends that are SRA Designated as all the ones I know are serious professionals and are real appraisers who really care about the profession but their organizations has never done anything for them except take their dues and treat them like the MAIs step children and it may be time to realize those old White Guys are self serving and do not have your best interest and its too late to change anything as the younger aggressive ones who belong to organizations like Joan Trice operates are the future as they are in Bed with the AMCs and Large Mortgage Bankers Like Rocket Mortgage
