The Bob
Senior Member
- Joined
- Jan 20, 2002
- Professional Status
- Certified Residential Appraiser
- State
- Virginia
Most builder's around here haven't been building many spec houses. Sometimes you'll see a builder listing in the MLS with something like zzz DOM. I call these placement listings or ghost listings. They are just a marketing tool. That builder could sell a dozen or so houses off that listing. The actual exposure is through the builder's sales office. A buyer can come in, look at all the different floor plans and pick out a lot. They can do that with any number of different builders/projects. It's a legit sale. Not all market exposure has to be through the MLS.