Greg-
I have no idea what Danny's company's gross margin is, but the numbers you are suggesting are not what I've heard from sources I consider reliable.
$100 to $175 (gross) might be the AMC top-line target on a $550-$650 total fee.
On a hybrid, its more like $25-$35. But even at that rate:
$195 - $35 (AMC) = $160 to the appraiser and inspector.
If an appraiser demands $125-$150+ (a rate I've heard from appraisers in my markets... and they are the lower-end of those rates the $195 total fee charged to the client doesn't work.
Now, if the fees go to $250 (total) then we might see something like this:
$250 - $50 (AMC) = $200. Now we are getting closer to what is demanded in my market:
$140 to the appraiser, $60 to the inspector.
If the fees went to $300...
$300 - $60 (AMC) = $240.
$175 to the appraiser, $65 to the inspector.
I venture to guess at $175 to the appraiser, there would be plenty of takers. At that point and
if the Hybrids start to become a larger substitute for 1004s (let's just say they take over 25% of what is available... and what is available will be shrink from what's available now due to the expansion of PIW programs), then in order for AMCs to survive, they'd likely have to get more than $60 a pop.
I would think a lender would be more than willing to pay $300-$350 (all-in) for a substitute of $550-$600 (all in) that they can get faster.
(Key word here is "substitute"; not an "equal substitute" because hybrids are not the same as a 1004. But a
appropriate substitute if the loan is low-risk and the higher-quality valuation of the collateral isn't significant).
In fact, a lender ordering 2,000 appraisals a month who could substitute a hybrid for their low-risk loans should be willing to pay up to $550 because they will get the product faster. But in the real world, because the belief is that the competency requirements for the two tasks are worth something different (an inspector doesn't need the same skill set as the valuation-analyst; i.e., the appraiser), the overall cost should be less than $550 even with the faster service.
So, $450 (all-in) sounds reasonable to me from the lender's side.
$80 to $100 dollars sounds like a necessary gross target for the AMC's side.
$360 (gross) would be the result of the above to the inspector & appraiser.
If these were paying appraisers $275 (and the inspector $85), would that be reasonable for the appraiser? That answer is up to the appraiser.
But it will never get to $275 for the appraiser if appraisers take $75-$100, regardless of what a lender would be willing to pay.